Social media schedulers for every network

Pick a network to see how scheduling works there: limits, connection steps and tips. Every network shares the same calendar and AI composer.

LinkedIn post scheduler

Schedule LinkedIn posts to your profile, with AI rewrites and a live character count.

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X (Twitter) scheduler

Schedule tweets and posts to X with images, a 280-character counter and AI rewrites.

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Bluesky post scheduler

Schedule Bluesky posts with clickable links, hashtags and images, using an app password.

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Mastodon scheduler

Schedule toots to any Mastodon server, including image posts with alt text.

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Telegram channel scheduler

Schedule messages and photo albums to Telegram channels and groups with a bot.

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Discord message scheduler

Schedule announcements to Discord channels with webhooks, including images.

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Slack post scheduler

Schedule Slack announcements to channels from the same calendar as your social posts.

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Instagram post scheduler

Schedule Instagram photos, carousels and Reels that publish automatically, no phone reminders.

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Facebook post scheduler

Schedule posts, photo albums, videos and links to every Facebook Page you manage.

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TikTok scheduler

Upload TikTok videos ahead and have them published automatically at the time you choose.

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YouTube video scheduler

Upload YouTube videos and Shorts ahead, with the title and description written for you.

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Threads scheduler

Schedule Threads posts with photos, videos and carousels next to X and Bluesky.

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Pinterest pin scheduler

Schedule pins with a title, description and link to any of your Pinterest boards.

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Reddit post scheduler

Schedule text, link and image posts to your Reddit profile, with the title written for you.

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LinkedIn company page scheduler

Schedule posts to every LinkedIn company page you administer, next to your personal profile.

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How does scheduling work on each network?

Every network exposes a different way for tools to publish on your behalf. LinkedIn and X use OAuth, the official “Sign in with…” flow, which hands Postuva a limited access token without ever showing it your password. Bluesky uses app passwords, separate revocable passwords made for tools. Mastodon servers issue access tokens from their Development settings. Telegram uses bots that you add to your channel as an admin, and Discord and Slack use webhooks that can only post into the one channel they were created for.

Once connected, every network behaves the same inside Postuva: it appears as an avatar in the composer, gets its own tab and character counter, shows up on the calendar, and is published by the same queue at the minute you choose. If a network rejects a post, you see that network's exact reason; if its access expires, the channel is flagged so you can reconnect without losing scheduled posts.

How do posting limits compare across networks?

Every network sets its own rules for length and media, and those rules shape what a good post looks like. X and Bluesky reward short, sharp posts; LinkedIn and Telegram leave room for a story or a full announcement. When you post one idea to several networks, the shortest limit decides how long a shared version can be, which is why Postuva keeps a separate version and counter for each network.

Character limit per post, by network
View as table
NetworkCharacters
X (Twitter)280
Bluesky300
Threads500
Mastodon500
Pinterest600
Google Business Profile1,500
Discord2,000
Instagram2,200
TikTok2,200
LinkedIn3,000
Telegram4,096
Source: each network's published posting limits, as enforced by Postuva's composer (October 2026).

How do you connect each network?

Every method gives Postuva only the access it needs to publish. Official sign-ins never share your password; app passwords, tokens and webhooks can be revoked at any time without changing your password. Everything is encrypted with AES-256 before it's stored.

NetworkConnection methodWhat you need
LinkedIn and LinkedIn PagesOfficial sign-in (OAuth)Your LinkedIn login (Pages: admin of the page)
Facebook PagesOfficial Facebook sign-inAdmin of the Page; every Page you pick becomes a channel
InstagramOfficial Instagram sign-inA Business or Creator account
ThreadsOfficial Threads sign-inYour Threads account
TikTokOfficial TikTok sign-inYour TikTok account
YouTubeGoogle sign-inA Google account with a YouTube channel
PinterestOfficial Pinterest sign-inAt least one board; each board becomes a channel
RedditOfficial Reddit sign-inYour Reddit account (posts go to your profile)
X (Twitter)Official sign-in (OAuth 2.0)Your X login
BlueskyApp passwordHandle + app password from Bluesky settings
MastodonAccess tokenServer address + token from Development settings
TelegramBotBot token from @BotFather, bot added as channel admin
DiscordWebhookWebhook URL from the channel's Integrations settings
SlackIncoming webhookWebhook URL from a Slack app
Video: connecting a channel · Real screen recording, 10 seconds: open Channels and connect Bluesky with an app password.

One calendar for every network

Each network has its own app and, sometimes, its own built-in scheduler. Using them separately means five places to check and five ways to forget something. Postuva puts every network on one weekly calendar, so you can see at a glance what goes out where and when, and spot the day you forgot.

New networks are added regularly. Facebook Pages, Instagram, Threads, LinkedIn Pages, TikTok, YouTube, Pinterest and Reddit are next, and the Channels page in the app shows what's coming.

Postuva weekly content calendar showing scheduled posts across LinkedIn, X, Bluesky, Mastodon, Telegram, Discord and Slack
The weekly calendar: every scheduled post across every network, with its channels, time and status.

Which networks should you schedule to?

Most people get the best return from two public networks plus one owned channel. A B2B founder might pick LinkedIn and X plus a Telegram channel; a developer tool might pick X and Bluesky plus a Discord server. Start there, build a rhythm, and add networks once the first ones run smoothly.

NetworkBest forPost style
LinkedInB2B, careers, professional services, foundersStories and lessons, 3–15 short paragraphs
InstagramConsumer brands, creators, local businessesPhotos, carousels and Reels with a strong first line
Facebook PagesLocal businesses and communitiesUpdates, photos, events and questions
TikTokReaching new audiences with short videoVertical video with a hook in the first second
YouTubeTutorials, demos and long-lived search trafficVideo with a searchable title
ThreadsConversation on Meta's text networkShort, conversational posts
PinterestProducts, recipes, design, how-tosA strong image with a descriptive title and link
X (Twitter)Real-time conversation, tech, media, foundersShort, punchy, one idea per post
BlueskyTech, science, creative and journalism communitiesConversational, under 300 characters
MastodonOpen-source, privacy-minded and niche communitiesFriendly, CamelCase hashtags, alt text
TelegramOwned audiences, communities, international marketsAnnouncements, digests, photo albums
DiscordProduct communities, gaming, creators' fansCommunity updates and events
SlackYour team, partners, community workspacesInternal launch coordination

Scheduling best practices that apply everywhere

  • Post when your audience is online, in their timezone, not yours.
  • Adapt the format to each network rather than pasting the same text.
  • Keep a steady rhythm; consistency beats bursts on every network.
  • Schedule a week ahead so busy days don't break the streak.
  • Show up after posting: replies in the first hour drive reach.
  • Watch for failures: expired access is the most common cause of missed posts.

Frequently asked questions about scheduling

  • Is it safe to connect my accounts? Yes. Postuva uses each network's official connection method and encrypts every credential with AES-256.
  • What if a network is down when my post is due? Temporary errors are retried after 1, 5 and 30 minutes.
  • Can I schedule to several accounts on one network? Yes, each account is its own channel.

Can I schedule to a network that isn't listed?

Probably not yet, but the list keeps growing. Postuva already covers 23 networks, including blogs (WordPress, DEV, Hashnode), newsletters (Listmonk), local search (Google Business Profile) and decentralised networks (Bluesky, Mastodon, Nostr, Lemmy). The Channels page in the app marks the rest of the roadmap as coming soon. Networks are prioritised by demand, so email support@postuva.com to tell us which one you need.