Built for how you work
Playbooks and plans for different teams.
For small businesses
Stay visible on social media in an hour a week, without hiring a social media manager.
Read more →For agencies
Separate workspaces for every client, up to 150 channels, and flat pricing without per-seat fees.
Read more →For creators
Write once, post everywhere: grow on X, LinkedIn, Bluesky and your community at the same time.
Read more →For startups
Ship launch announcements to X, LinkedIn, Discord and Slack at the same minute.
Read more →For e-commerce brands
Plan product drops, sales and restocks across every channel weeks ahead.
Read more →What every team has in common
Whatever the size of the team, the same three problems come up. The first is consistency: posting steadily is hard when the day job is busy. The second is rewriting: every network wants a different format, so one idea turns into five writing tasks. The third is visibility: knowing what went out, what's coming and what failed. Postuva solves those three with batch scheduling, AI tailoring and a calendar with clear statuses.
Where teams differ is in their networks, their rhythm and how many brands they manage. The playbooks below cover those differences with concrete examples, starting networks, posting rhythms and plan recommendations, so you can copy a working setup instead of starting from a blank page. Each one is written from real posting patterns, not theory, and every example can be scheduled on the free plan today.
Same tool, different playbooks
A café, a SaaS startup and a twenty-client agency all need to plan posts, write them for several networks and publish on time, but their weeks look very different. These playbooks show how each kind of team uses the same calendar and composer: which networks to start with, what to post, how often, and which plan fits.
| Team | Typical networks | Typical plan |
|---|---|---|
| Small business | LinkedIn or Instagram, plus a community channel | Free or Creator |
| Creator | X, LinkedIn, Bluesky, Telegram | Creator |
| Startup | X, LinkedIn, Discord, Slack | Pro |
| E-commerce brand | Instagram, TikTok, Telegram | Pro |
| Agency | Everything, per client | Agency |
What every team gets
- A weekly calendar of every channel
- AI that adapts one idea to every network
- Publishing at the exact minute, with automatic retries
- Failure alerts with the network's exact reason
- A free plan to start, and flat pricing to grow
Pick your playbook
Small businesses need consistency more than volume: a few good posts a week, planned in an hour a month. Creators need reach: one idea adapted to every network where their audience lives. Startups need coordination: launches that land everywhere at once, plus a build-in-public rhythm between launches. E-commerce brands need timing: campaigns prepared in advance that go live the minute a sale starts. Agencies need separation and efficiency: a workspace per client, fast drafting and pricing that doesn't grow with every seat.
Each playbook below includes a worked example, the networks to start with, what to post and how often, and the plan that fits.
How much time does social media take with a scheduler?
These are typical figures for writing and scheduling; replying to comments is extra and worth every minute.
| Team | Typical weekly time | What it buys |
|---|---|---|
| Small business | 30–60 minutes | 2–3 posts a week on 2 networks |
| Creator | 1–2 hours | 5 ideas a week across 3–4 networks |
| Startup | 1–2 hours | Weekly updates plus launch campaigns |
| Agency (per client) | 1–2 hours | A full week of posts across the client's networks |
Start with a proven setup
Choose the playbook closest to your team and copy its setup for a month: the same networks, the same rhythm and the same kinds of posts. After four weeks, look at which posts performed best on which network and adjust. Most teams end up keeping the rhythm and changing the mix of content, more of what worked and less of what didn't, rather than changing networks.
All playbooks work on the free plan to start. Upgrade when you need more channels, more posts or teammates.
Frequently asked questions
Every playbook is a starting point, not a rulebook. After a month, your own results tell you which networks, posting times and content types work for your audience, and the calendar makes those adjustments quick.
- Which plan should a team start on? Free to try, Creator for one person on several networks, Pro for small teams, Agency for many clients.
- Can we change plans later? Yes, anytime from the Billing page; channels and posts stay as they are.
- Do all playbooks work with every network? Yes. Every playbook works with all 23 networks; where a step only suits visual networks such as Instagram, TikTok or Pinterest, it says so.
- How long does setup take? Connecting channels takes a few minutes; planning the first week takes about an hour.
Which playbook should you read first?
If you run a business alone or with a small team, start with the small business playbook. If you are the brand, as a writer, coach, consultant or founder building in public, read the creators playbook. If you ship a product and announce releases, read startups. If you sell products online, read e-commerce. If you manage other people's social media, read agencies. Each takes about ten minutes and ends with a setup you can copy today.
Networks available for every playbook
Every playbook can use X, LinkedIn, Facebook, Instagram, Threads, TikTok, YouTube, Pinterest, Reddit, Tumblr, Bluesky, Mastodon, Nostr, Lemmy, Telegram, Discord, Slack, WordPress, DEV, Hashnode, Google Business Profile and Listmonk. Visual networks such as Instagram, TikTok, Pinterest and YouTube matter most for e-commerce brands and local businesses; LinkedIn, X and community channels carry most B2B and product announcements, and creators often use all of them at once.
Agencies and startups usually find the current set covers most of their work, since LinkedIn, X and community channels carry most B2B and product announcements, and creators often use all of them at once.