A Loomly alternative for teams who just want to plan and publish

What is Loomly good at?

Loomly is a social media management platform built around a content calendar, post ideas and approval workflows for marketing teams. It's owned by Bending Spoons.

It's fair to say Loomly does these things well:

• Approval workflows and custom roles for teams
• Post ideas and inspiration to help fill the calendar
• Calendar and list views, analytics and listening

How Loomly and Postuva approach planning

Loomly is organised around calendars and a structured workflow: post ideas and inspiration help you decide what to publish, drafts move through approval steps with custom roles, and analytics and listening close the loop. For a marketing team where a manager or client signs off each post, that structure keeps everyone aligned.

Postuva is built for speed from idea to published post. You write once, AI tailors the post for each selected network, and you see every channel on one week calendar. Teams share workspaces on Pro and Agency, but there are no multi-step approval chains or custom roles, so it suits teams who trust each other to publish.

Price is the other big difference. Loomly's plans start at around $49 a month billed yearly; Postuva has a permanent free plan and paid plans from $15.

Who switches from Loomly, and who shouldn't

• Good fit to switch: solo marketers, founders and small teams who use the calendar and scheduling but rarely the approval workflow
• Good fit to switch: anyone who wants each network's version rewritten for that network, not one caption reused
• Stay with Loomly: teams with formal sign-off by managers, legal or clients
• Stay with Loomly: teams that rely on its analytics and listening reports

Why do people look for a Loomly alternative?

• A starting price of around $49 to $65 a month is high for a solo creator or small business
• Wanting AI that turns one idea into a tailored post for each network
• Not needing multi-step approval chains

Postuva vs Loomly at a glance

What does Postuva do differently from Loomly?

Postuva is deliberately focused: write once, let AI adapt the idea for each network, see the week at a glance, and trust that posts go out at the minute you picked. See pricing or the features overview.

• A free plan, then $15 a month for 10 channels
• AI tailoring for each network in every plan
• A week calendar of all channels with exact failure reasons

When should you stay with Loomly?

Switching tools has a cost, so be honest about fit. Stay with Loomly if:

• Formal approval workflows with custom roles are essential to your team
• You rely on Loomly's post ideas, analytics or listening

How do I switch from Loomly to Postuva?

1. Create a free account. Sign up in under a minute; no card required.
2. Connect your channels. Connect the same networks you use today from the Channels page.
3. Recreate upcoming posts. Copy your next week of scheduled posts from Loomly into the Postuva calendar, then pause them in Loomly.
4. Run both for a week. Keep both tools for a week until you're confident, then cancel the one you no longer need.

How to evaluate a Loomly alternative in one afternoon

1. List your must-haves. Write down the networks you post to, how many accounts, who needs access and the one feature you can't live without.
2. Run the same week in both tools. Take next week's real posts and schedule them in the new tool too (paused in one of them), so you compare real work, not demos.
3. Check the failure path. Disconnect one account on purpose and see how each tool tells you. Silent failures are the most expensive problem a scheduler can have.
4. Price it for next year. Add the channels and teammates you expect to have in twelve months and compare the totals.

What a switch to Postuva looks like

Everything happens in one composer and one calendar. You pick the channels, write the idea once, let AI tailor each network's version, and schedule. The recording below is a real, unedited session in the app.

Frequently asked questions

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